Anh Hong

A brand redesign blending cultural heritage with modern style, presenting a refreshed, professional identity.

ROLE

Graphic Designer

TIMELINE

2 months
05-06/2022

SKILLS

Graphic Design
Visual Communication
Mockup

TOOLS

Illustrator
InDesign
Photoshop

parallax background

Revitalizing Anh Hong, a beloved family-run Vietnamese restaurant known for its signature "Seven Courses of Beef" and personalized spring/summer rolls. This project seeks to modernize the brand while honoring its cultural roots, creating a fresh and polished identity. Fueled by a passion for creativity and culinary heritage, I embarked on a personal mission to craft a visually appealing brand redesign and merchandise that celebrates the essence of the restaurant. Through careful design choices, cultural elements are seamlessly integrated into every aspect of the project.

INTRODUCING ANH HONG

Revamping Tradition with Redesign

 
DESIGN PROCESS

The Anh Hong design process involved delving into family history for inspiration, followed by iterative sketching sessions, resulting in the initial draft. This draft was then refined and structured into a cohesive design system and layout.

& More Work