
Psyculent
An extraordinary immersive event's brand identity centered around the captivating world of psychedelic succulents.
ROLE
Graphic Designer
TIMELINE
5 weeks
10-11/2022
SKILLS
Graphic Design
Illustration
Mockup
TOOLS
Illustrator
Photoshop

Project Overview
Psyculent is an imaginative project exploring the enchanting realm of psychedelic succulents. Inspired by my love for creativity and innovation, I undertook a personal endeavor to create a visually stunning poster and related merchandise that capture the spirit of this event. The design process was detailed and careful, utilizing bold and lively colors paired with strong contrasts to convey a feeling of psychedelic fascination.
DESIGN PROCESS
The design process for Psyculent began with the creation of a mood board to capture inspiration, followed by iterative sketching and ideation sessions, leading to the development of the first draft, which was refined and structured into a cohesive design system.
MOOD BOARD
Inspired by the vibrant and surreal aesthetics of psychedelic art, incorporating kaleidoscopic patterns, bold color palettes, and organic shapes to set the tone for the project.

IDEATION
Explored various ways to integrate succulent shapes into the design, experimented with different arrangements and compositions to evoke a sense of organic growth and natural beauty.

FIRST DRAFT
Transition from a pink color scheme to soothing shades of purple to ensure visual comfort, while also opting for a rounded font over a more edgy one to enhance readability and foster a sense of welcoming warmth in the design.


DESIGN SYSTEM
Used bold colors and high contrast to evoke a sense of psychedelic wonder. Shades of green are strategically used to convey the organic feel of succulents, while the Flames font adds a psychedelic touch, resulting in a captivating visual experience.

